tag:blogger.com,1999:blog-7192910.post116309578372083557..comments2024-03-01T08:27:06.252-06:00Comments on PremierPoint Solutions Team Blog: Another point of viewPremierPoint Solutionshttp://www.blogger.com/profile/03668782854153322571noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7192910.post-1163200769171156422006-11-10T17:19:00.000-06:002006-11-10T17:19:00.000-06:00After reading both Tony's original post and Jeff C...After reading both Tony's original post and Jeff Cate's response, I must admit I'm with Tony on this one, and I'd even go a bit further. Perhaps unfortunately for those involved in Sales, Marketing, or both (and I have been one of these people for much of my own professional life), there is a simple reality here: the singular goal of such organisations is to generate revenue, and the consumer is - and should be - naturally wary of this.<BR/><BR/>An implicit trust of Sales and Marketing organisations to dispense unbiased information is naive at best, and foolhardy at worst. I have direct personal experience of one of the most esteemed and high-profile "industry analyst" groups (no name mentioned) that would not even pay attention to the solutions offered by a vendor without extensive solicitation from that vendor in the first place - unless said vendor occupied an industry profile so large it could not be ignored. Any solution vendor without either the high profile or the friendly relationship with this analyst firm would likely be completely left out of solution analyses and product comparisons. Given such a solicitous nature to the analyst/vendor relationship, how is one to interpret the analysts' reports? I think the answer is so obvious there is no need to state it. This is reality. We're not in Kansas any more, Dorothy.<BR/><BR/>Having said all that, I do still browse the output of many of these vendors and partner marketing/analyst companies, maintaining full awareness of the reality of their motives. With a healthy dose of skepticism one can avoid being led down the garden path while still getting a picture of potential solutions. So perhaps there is hope for sales and marketing after all. :-)Anonymousnoreply@blogger.com