Thursday, November 09, 2006

Another point of view

Regarding Tony's post to this blog this morning, I have a somewhat different view from my vantage point. Tony is a developer and a lot of his work involves product design and quality development. He has some marketing responsibilities as well, but that is not his primary focus.

As President of SharePoint Solutions, I have a lot of responsibility for sales and marketing. And, one of the things I have learned over the years is that the sales and marketing function in most companies is critical. Not only is it critical for the company itself, but it is also critical for the customer. Without sales and marketing professionals and good tools for them to use to get the message out, customers would never find out about products that can help them solve their business problems.

I see the services that MSD2D provides as very important sales and marketing tools that help both the advertiser and the customers. We frequently use MSD2Ds tools and services and they have been extremely effective.

I think Tony does make a good point (although perhaps a little too strongly :)) that it is important to properly label advertisements as such. That may be something MSD2D could do a better job of on the article that normally hits our inboxes each Thursday.
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