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Last fall, my employees came to me and complained that they could not get the answers to their business questions from our data. We have TONS of data. We are a small company, but are highly automated and have data in ERP, CRM, Marketing Automation, Google Analytics, various Cloud services, Excel spreadsheets, etc.
Of course, all of our business systems have some degree of built-in tools for reporting and data analysis. But, even so, there are still problems such as: